Fashionline: Celebrating 30 years of service

2020 is special year for Fashionline and is a year that deserves celebration. With so much uncertainty in the world right now, we feel very proud of our achievement.

When the idea for Fashionline first started, it was a very different time for the window treatment industry. John Wood (original founder and previous owner of Wagga Blinds & Awnings) and Ray Watson (Watson Blinds) first met at an industry trade show in the late 80’s and were both running small businesses at the time. With growing frustrations and limited access to products and suppliers, as well as manufacturing costs within the Australian Market, they thought to themselves that others in the industry must also be struggling with the same challenges.

“We didn’t know exactly what we wanted to create, but we knew we wanted to talk to some other business owners that were having the same challenges as we were, and maybe we could start a buying group” says Ray Watson, Watson Blinds.

Soon after the initial thought, they approached other businesses in the industry and when interest peaked, a formal meet and greet was organised in Sydney, which resulted in further interest by all attendees and those met as a result of these connections.

Then named “The Independent Home Improvement Group” began to form but heavily relied on the business owners volunteering their spare time and business resources to help gain traction. Over time, the group gained interest with new members and suppliers which resulted in branching out and renaming the group, Fashionline.

Ray Watson from Watson Blinds receiving an award from a supplier.

Ray Watson from Watson Blinds receiving an award from a supplier.

The next challenge was to negotiate with supplier Rollease Acmeda, known then as Sbriggs. The negotiations resulted in placing an order for a 40ft shipping container filled with vertical blind componentry. Once an order was placed, the next step was to negotiate and form a partnership with textile supplier Bradmill Textiles. Until this partnership was formed, blind makers communicated with canvas wholesalers, it was unheard of dealing with a canvas manufacturer directly, which was something that made Fashionline unique.

Today Fashionline is ran by a board of directors and has grown immensely. We have 27 members (and growing each year) that have access to 23 unique suppliers across Australia. We are very proud of what Fashionline has accomplished over the last 30 years and we look forward to watching the company continue to grow.

Your Fashionline Team.

Can updating window furnishings pay off in the long run?

Whilst everyone was staying at home during COVID-19, home renovations fast became the activity to do to keep entertained, updating your window furnishings can add a substantial amount of value to your home, but did you know you can do this without paying the big bucks?

A simple, yet affective way is to upgrade them to mirror current interior trends. Installing popular furnishings such as a Plantation Shutter or Roller Blinds with a sheer curtain over the top can provide an up to date, modern look to any home.

Bush's Blingds

Image credit: Bush’s Blinds

When researching different styles, you will quickly see that floor to ceiling and wall to wall curtains radiates an elegant, modern and sophisticated look that is quickly becoming very popular. Installing this style of window treatment can change a person’s perspective of your room size by giving off the illusion that the room is much larger than it actually is.

Scorpio Screens PTY Ltd

Image credit: Scorpio Screen & Blinds Pty Ltd

If you didn’t already know, Plantation Shutters are an extremely popular window accessory, which is favoured by most consumers as they are not only modern but also act as a great insulator. During the winter months, these shutters help keep the warm air inside whilst blocking the cold air outside, and in summer these shutters work the same way, but in reverse. Installing a window treatment that also acts as an insulator, over time, can help reduce the cost of running heating and cooling appliances, because of this, they quickly become a valuable furnishing to your home.

Stan Bond screens

Image credit: Stan Bond Screen & Shade Solutions

Updating window furnishings doesn’t necessarily mean upgrading interior blinds or curtains, outdoor security screens are just as much a part of the window furnishing family. Installing these types of screens can help create a sense of protection, which can be a necessity or they can help provide an added layer of protection for both the elderly or young families.

Your Fashionline Team.

How often should you update your window furnishings?

From ever changing trends or home renovations to wear and tear, have you asked the question how often you should update your window furnishings? Your window furnishings can transform your homes overall aesthetic, so you’ll want to take care and consideration when making the decision to upgrade.

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Image credit: Premier Shades

Consider the different types of window furnishings available

With there being so many different types of window furnishings from blinds, shutters, awnings and curtains, what you currently have installed can influence your upgrade decision. You’ll need to consider which types of window furnishings will suit your needs? When deciding this, you will need to take into account the size of the room, the level of light and ventilation control that is needed and finally, the size and type of window/patio door that the furnishing will be installed on.

Why do you need to update your window furnishing?

As trends change, so does taste in interior design. Choosing to update your window furnishing may be purely for aesthetic purposes, however, other factors such as; new design patterns, product quality improvements or changing from manual to automation all contribute to furnishings being updated regularly. If you are renovating in the near future, this can be a great opportunity to opt for different types of window furnishings that you may not usually choose – without much disruption.

Stan Bond

Image credit: Stan Bond

Once you have decided to make the investment in new window furnishings the first step, is getting in contact with a window furnishing specialist for a measure and quote. Your local specialist will be able to advise on window furnishings that will best suit your needs.

Your Fashionline team.

 

Plantation Shutters: A stylish and smart investment

Are you looking to update your home decor and need beautiful window furnishings to match?

Then Plantation Shutters are the furnishing for you. Why not take advantage of your extra time at home and create an ideal space that’s not only modern but allows you to let in natural light while ensuring privacy.

Plantation Shutters consists of a wide range of internal and external shutters and can come in a wide range of sizes. Each beautiful, practical and economical and are built with the strength to last a lifetime.

These are a great addition to any home, coming in a wide range of finishing and materials such as; Wood, Vinyl, PVC or Aluminium, as well as this, there are several benefits of installing shutters, we have listed our top benefits below:

Creative Blinds Ballina 2

Image credit: Creative Blinds for Interior & Exterior

Light control and insulation

Shutter louvres allow you to adjust the amount of sunlight entering your home – helping you to control the temperature and ventilation inside.

Customisable

Shutters can be custom made to suit all shapes and sizes of windows and doorways. They are also available in a range of finishing’s, so you’ll be sure to find something to complement your home.

Increase the value of your home

Plantation shutters have an attractive aesthetic that suits almost any decor and have been proven to be a timeless investment. They can also increase your homes ‘curb appeal’.

 Easy to care for and durable

 Plantation shutters have also proven to be easy to care for window furnishings. Made of long-lasting materials and often just need a wipe down with a damp cloth.

Alltone Shutters 2

Image credit: Alltone Shutters

Whether you’re looking for a stylish way to improve your home, give it a different look or just want to change things up a bit. There is a large range of shutters available to you, speak to an experienced team member for an affordable, effective solution for you and your home.

Your Fashionline Team.

 

Fashionline Members still servicing their local communities

Finding that you have a bit more time for those renovations you’ve been meaning to get too? Or are you feeling inspired to update those bleak curtains in your home office? As Australia’s Largest Independent Blind Manufacturing Group, we would like to assure our present, past and future customers that you can still access our range of blinds, shutters and awnings. With our extensive group of Fashionline members still offering Free Measure & Quotes across Australia.

Our members have adapted their businesses to adhere to the Australian Department of Health and the World Health Organisations standards and recommendations while operating to minimise the spread of the virus. Measures that our Fashionline members are taking include:

  • Team members who feel unwell are required to stay home
  • Strict hand cleaning and washing techniques
  • Sanitisation of products and equipment used on installations
  • Providing PPE for staff
  • Ensuring minimal contact with clients on-site
  • Actively practising social distancing

We ask for the health and safety of our members’ staff that if you are feeling unwell or in isolation that you notify your installer before your appointment.

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Although some showrooms may be closed you can still reach your local dealer by email, phone or by submitting an online enquiry. Some members are also continuing their services in new ways, including:

Virtual Appointments, receive a quote, design advice and measurement guidance all virtually! We have hosted a workshop for our members on how to effectively deliver virtual appointments, find out if your local dealer is offering this service.

DIY Installations, providing the product with instructions and basic materials such as screws.

So don’t put off your home renovation projects any longer and take advantage of this time to create your dream space. You can find your local Fashionline member and the ways that they are individually addressing this situation while servicing their communities, here.

Your Fashionline Team.

Beat the heat by installing these window furnishings

An air-conditioned house during summer sounds like every person’s dream, but not everyone can afford to have luxuries such as air-conditioning! That’s when window furnishings come into play, choosing the right window coverings can help keep your house cool and reduce the intensity of those summer rays.

Cellular blinds, also known as Honeycomb blinds

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(Image credit: maisondereve.tk)

Cellular Blinds are the most popular and effective shades when it comes to keeping the heat out. Cellular blinds have hexagonal cells which form a honeycomb looking structure (hence, where they got their name from), this unique structure helps trap the outside heat in these cells, keeping you comfortable inside.

As a bonus, these types of blinds work wonders during the Winter months, just like Summer, they trap the cold air inside of the cells, making them a well-rounded blind for the entire year.

Roller Blinds

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(Image credit: Instagram.com/mottura_spa)

There are many benefits from installing roller blinds, they are perfect for both small and large windows as they come in a variety of sizes. As well as this, roller blinds can be made in a wide selection of fabrics, from sheer to block out. To beat the summer heat, we suggest picking an insulating fabric which will help keep the heat out. Roller blinds are a popular choice in Australian households due to the way they are operated, however, if desired, these blinds can be fully motorised, as well as options to control the blinds directly from your phone, tablet or home automation making it easy to block out the western rays before you get home from work.

Curtains

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(Image credit: chrislovesjulia.com)

Blackout curtains and thermal curtains are a cheap solution to blocking out the intense summer heat. They are made with a multi-layer backing that is made from tightly woven fabric resulting in 99.9% of the light being blocked out.

By keeping the light out, blackout curtains can help reduce the room’s temperature during summer, because these curtains have multiple layers, they can also act as an insulator during winter and keep the heat in. As a bonus, these curtains have been proven to help drown out outside noise, perfect for that lazy Sunday morning.

Don’t be fooled though, just because they are called blackout curtains doesn’t mean they are only available in black, they are in fact available in a selection of different colours. For that added touch of luxury, these curtains can also be motorised.

 

Your Fashionline Team.

What window furnishings are best for large sliding doors?

For the last few years, sliding doors in homes are getting bigger and taller and more popular. By having large sliding doors, it welcomes in lots of natural light as well as giving your home an indoor-outdoor vibe. But what kind of window treatment would work best in an area like this?

Have you heard of Vertisheers yet?

Yep, it’s exactly as it sounds…  a vertical blind and a sheer curtain. Vertisheer blinds are quickly becoming a luxury window treatment and it is easy to see why.

(image credit: lunchboxarcgitect.com)

When the blind is open the sheer fabric offers privacy whilst still letting in lots of natural light just like a sheer curtain, however, when the blind is closed, the vertical vanes provide maximum privacy like a traditional vertical blind. This innovative design has captured the stylish and warmth of a sheer curtain and the practicality of a block-out blind which has resulted in a product that is fast becoming a ‘must-have’ in the window treatment world.

The lightweight fabric is easy to clean and can be purchased in an array of colours to suit everyone’s décor. For those that do not have large sliding doors, these blinds are available for all window and door sizes. For that added touch of luxury and convenience, these blinds can even be motorised.

(Image credit: threebirdsrenovations.com)

(Image credit: threebirdsrenovations.com)

 

 

 

 

 

 
As the large sliding door trend continues to grow in Australia, window treatments for this area will continue to be in high demand, be prepared to answer questions about this product from your customers.

(Image credit: bushsblinds.com.au)

(Image credit: bushsblinds.com.au)

 

 

 

 

Your Fashionline Team.

Trends for a new decade.

We are only weeks away from 2020… and that means more than you think! Because we are also a week away from a whole new decade. As you know, a new decade brings new styles and trends in the culture that always makes that decade unique.

So, what are we seeing?

 Velvet

Making a huge come back during 2019, and forecast to continue into the early 2020s, velvet is one of the hottest trends. From a statement armchair in a bold shade to a stunning sofa, or by simply adding some velvet cushions, anyone can get in on this stylish interior trend to start your home transformation.

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Botanical

An interior trend that’s going strong is to bring the outside in and reflect the beauty in nature with botanical prints in bold shades. From vibrant artwork, rich coloured wallpapers, to curtains that make an impact, get onboard with this blooming botanical trend.

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Abstract

You can inject some personality into your home with some modern abstract adornments. From bold lampshades to statement furniture, abstract interiors are around and holding fast.

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Curved-edge furniture

From next year it will be a full century since the Roaring Twenties, and furniture designers are revisiting that decade with Gatsby-esque curves. Implement the trend by opting for an Art Deco-inspired curved cocktail chair or a stylish storage cabinet with a round top. Steering away from the formality of harsh lines within the home, curved upholstery can soften a space.

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What about colour?

Warm and natural colours are replacing stark colours. The trend, as also confirmed in the Dulux Colour Forecast, is a wide spectrum of jewel-tone blues, shades of terracotta, living coral, soft pinks, deep greens and warm neutrals. Grey or white clean walls are not on-trend going into the new decade. Wallpaper and textiles are also coming back with neutral colour florals and colourful patterns.

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And window coverings?

Changing your window coverings going forward into the new decade can make a huge impact and also frame a beautiful view. There is so much to choose from; bold with graphic designs, subtle with sheers or fabrics in muted colours, or add some texture with woven wood shades.

Cedar shutters will blend seamlessly with some of the bolder colour schemes we are seeing, as will white plantation shutters. Try PVC shutters in kitchens and bathrooms for ever on-trend horizontal lines.

Romans and verticals can really move into the warmer neutrals to keep in tune with the trends, and don’t forget about expanding your living areas outdoors with awnings.

Drapery side panels on beautiful hardware can totally change a window and add a new dimension to any room, with either bold patterns floral or even very subtle muted colours. Finish the look by adding new pillows or throws, a velvet sofa, a curved-edge or abstract piece to make it a personal, creative, homely, and inviting space.

Smart shades and home automation are the fastest growing trends in the window covering industry. Simplify and technically evolve your home with motorised blinds, curtains or awnings. Motorisation makes all windows and skylights accessible with the touch of a button.

What needs to go?

Minimalism is fantastic when you are selling a house as it allows people to project their lives into the home. However, when it comes to home styling the opposite is true: bringing your personality out is crucial to building a warm, interesting space.

Most of us love minimalism’s bold geometric shapes, monochrome shades and contrasting textures because it resonates with a personal style. What needs to be thrown out in 2020 however, is the need for people to be so minimal as a knee jerk reaction, as over time this will prevent them from being creative.

needs to go

We should encourage people to make mistakes and reinvent their style so that it never turns stale. Being adventurous and seeking new discoveries is key to new decade worthy interior styling that makes a house a home.

The Dulux 2020 Colour Forecast is here… and we are loving what we are seeing!

“Centre yourself, breathe and reconnect” is the opening sentence to the 2020 forecast which goes on to ask us to “let the Dulux Colour Forecast 2020 lead you to the very essence of happiness.” And we think we will.

Dulux have officially been colour forecasting for 21 years and 2020 does indeed see a resurgence of colour across a multitude of palettes that are sure to entice the senses and inspire connection to our ever-changing living environments.

Colour trends are always influenced by what’s happening in the world around us. This year’s theme, Essence, speaks to Dulux’s collective search for the things that bring us essential happiness. Through diverse and contrasting tonal palettes, they have found moments of calm and empowerments, as well as optimism and luxury.

At Fashionline, we always encourage our members and their customers to think about their window furnishings and how they can tie these trends in. The right window furnishing can lift the colour trend across various styles; such as Hamptons, beach or industrial. Think about how a roller blind with a lighter tonal curtain or sheer accent can give a luxurious feel while still adding a splash of one of these colour palettes. Or how shutters in crisp white can be added to maintain that beach house, summer feel.

The four colour palettes of 2020… 

Grounded; A simple, neutral palette filled with plenty of warmth.

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“Abandon the clutter to opt for mindful choices that hero comfort, longevity and craftsmanship. Natural materials come into play, evoking emotion through the raw beauty of texture and tactility.

Styling tip

Break up your neutral schemes with an accent colour. Include it in your rugs, cushions and artworks.”

 

Comeback; Colours to blend contemporary design with elegant vintage style.

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“Comeback blends eclectic style with vintage charm to create a rich and layered aesthetic that feels expressive in its maximalism, yet reassuringly familiar.

Colour tip

Living with tonal shades of blue helps to create a peaceful and calm space. Make your room feel larger by using lighter shades such as Dulux Blue Shell and Cameo Blue Half.”

 

Cultivate; A tonal green palette to nurture and regenerate.

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“Home is no longer a place to rest and recover, it’s somewhere to rejuvenate and inspire. We seek out innovative ways to bring elements of the natural world into our interiors to encourage personal growth. The Cultivate palette is a calm and gentle layering of greens that reinforces our connection to nature.

Colour tip

Living with green in your home is such a refreshing thing to experience. The ambience is soothing and restful, perfect for combatting the chaos of the modern world.”

 

Indulge; Cocoon yourself in this charismatic immersive and opulent palette.

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“Cocoon yourself in comfort with rich layers of luxurious fabric and decadently rounded forms. Soften hard surfaces with an abundance of fringing, chenille and velvet.

Colour tip

Selecting a decadent colour, such as a rich red or earthy brown, can add an essence of sophistication, and the feeling of connection and security in the space.”

To explore the full forecast, ideas and images, and to download your copy of the colour trends magazine, visit: https://www.dulux.com.au/colour/colour-trends/2020

 

Content and images credited to the Dulux 2020 Colour Forecast online magazine available as a free download at https://issuu.com/duluxaustralia/docs/dulux_colour_forecast_2020_home_aus_

 

Your Fashionline Team :)

 

Key Colour Trends

The current mood in design is all about slowing down and bringing back the idea of handcrafted, imperfect finishes. At the same time, softer shades and finishes are coming through. In these trends we find that;

Colours are more relaxed, with the aim of making spaces feel calm, warm and lived in.

Designers are using varied finishes to add layers and depth inside and out.

Colours are less intense compared to last season’s palette. There has been a greater shift towards matt or raw finished, pinks continue their rise, especially those with earthy undertones (dusty pinks particularly). Trending greys have coloured undertones in light and deep shades.

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Neutrals are no longer just cream or white. The new neutrals palette includes greys and pastels such as soft pinks, greens and blues.

Common among the various trend reports are softer neutrals, creamy whites, muted colours and rich dark hues.

Trends

 Soft natural paint colours will have warmer undertones this season, which make a space feel warm and cozy.

Mixing a soft neutral wall colour with a dark or bold colour in furniture, fabrics or art is a great way to add contrast to a space.

Dark Hues

Rich, dark hues are another common paint colour looking forward into next season.

Designers like mixing rich, dark colours with whites and soft neutrals to create contrast and make a statement.

Accent walls are a great way to create contrast in a space without painting the entire room a dark shade that may be overwhelming.

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Chestnut brown, deep burgundy, and dark blue are all beautiful deep colours that can make a statement and look stunning on walls, cabinetry, interior doors, and furniture.

Consider a combination of rich colours paired with shiny finishes like brass or chrome.

Muted colours

Muted colours are colours that have grey undertones, which diffuse or soften a colour.

They are a great compromise if you want to add colour to a space but you’re not quite ready to go bold and bright.

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Muted greens, blues and blush colours are versatile muted hues to consider.

White

White walls and cabinetry will continue to be a big trend in the coming season;

Consider creamy whites and whites with light warm grey undertones for cabinetry, doors, trim and home exteriors.

The easiest way to determine what shade to use is to sample white colours on a poster board in the room that you want to paint.

For exteriors, an easy way to sample colour is to paint two large poster boards with the colour you’re considering and tape to the windows. Check the colour in the morning, afternoon, and evening light to see if there any changes in the colour and to determine if the colour is right for your home.

Violet undertones

Whether light soft pinks, shades of mauve or deep purples, colours with violet undertones are a trend for the season that give a room stunning depth.

Warm greys

Grey is still a strong trend, however greys with warmer undertones will grow in popularity, moving from the cooler greys to the warmer ones.

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