Get in the mind of the buyer

Aesthetics and function combine when it comes to furnishing windows. Here are some things to consider that will be, or should be, top of the buyer’s mind…

A touch of Style

The aesthetic impact of window coverings is often the main motivating factor for buyers, as the right choice can completely transform a living space.

Social Media has had a huge impact on buyers -those beautiful inspirational pictures are generally centred on the style and look people want to achieve in their home, whether it’s contemporary, minimalist, country, industrial, beach hamptons, french provincial etc.

Pay attention to the pictures – there’s a reason they are showing you Instagram images. A buyer will want to “copy” the look and may go elsewhere if you try to steer them away from what they are showing you. Make sure you show them that you really ‘get it’ – the specific decorative style and colours they are after.

Control the light

Light control is an important benefit delivered by window coverings, and a facet that shouldn’t be overlooked, as it has a big impact on a home’s liveability. The buyer should know what they want, but you can ask questions relating to the room, what it’s used for, do they need to watch TV and movies in the room? What is the aspect and the warmth/cold that it endures? Make sure they’ve really considered light control and flexibility before purchase.

Ensure Privacy

With the majority of Australians living in urban areas and with neighbours close by, privacy is an important consideration.

If you can see through window coverings during the day, from inside at night, it will be the reverse, and people outside will be able to see straight in. So choosing the right coverings ensures a home remains private for your buyer.

Create Mood

The mood of a house is absolutely a function of the window dressings. Mood is influenced by many factors, including light, privacy and style – which can all be summed up in the right window treatment. Again, taking note of the pictures your buyer shows you is really important, and don’t forget to ask questions – what kind of mood do you see in this room? Peaceful, quiet… or fun, bright and active?

Deliver Thermal Comfort

Windows are essentially ‘holes’ in a home, so keeping the heat out in summer and the warmth in during winter is an important job for a home’s window coverings. They also help to reduce electricity bills.

Well-fitted, custom-made window coverings will deliver the highest level of thermal comfort, so make sure you bring this up when speaking to customers.

Add to Energy Efficiency

With Australians typically spending 41% of their household energy expenditure managing their home’s temperature, the right window coverings can save money, all year round.

Muffle Sound

Many people don’t consider the acoustic benefits of great window coverings.

A room with lots of hard surfaces that echoes, or hearing road noise from inside can be pretty unpleasant. But choosing the right window coverings can help dampen these sounds, so find out how noisy your buyer’s neighbourhood / family is.

Safety for Kids & Pets

Safety might not spring to mind when thinking about window coverings, but tangled cords pose a serious safety risk to children and pets. Most Australian households have either a child or a pet, or both, so safety is an important consideration. All modern window treatments comply with the latest child safety regulations, but make sure you mention this to buyers, find out if they have young children, and take appropriate action to minimise risks with their purchase.

We hope these tips have been helpful!

The Fashionline Team.

Let’s have a chat with a Fashionline Member!

harlequin logoHarlequin Blinds and Security was first established in the early 1990s. It started by manufacturing vertical drapes and security doors in the local Sunshine Coast area. Since then it has grown to become one of the Sunshine Coasts best known manufacturers of Internal and external Home Improvement Products. This was achieved by their aim of always putting the customer first.

Harlequin Blinds and Security is a proud Fashionline Group member. They feel that membership gives Harlequin Blinds and Security’s customers access to the quality, range and prices of a national company with the service, care and reliability of a local company – which we all know is true!

Harlequin manufacture and supply the most comprehensive range of home improvement products. With Blinds, Awnings, and Security Door products, their customers have access to a One Stop home improvement shop, and they have products to suit all budgets.

Owner, Marilyn Black is also an ambassador for Sunny Kids and an avid supporter of Boystown. With three children of her own these charities are close to her heart.

We spoke to Marilyn about market trends and her plans this year… Marilyn Black

 

 

 

 

 

 

What did you find was your biggest mover over the summer season?

The Ziptrak Awning! It’s a great Awning System that customers LOVE, it is easy to use and has many advantages to a person’s outdoor living space!

ziptrack harlequin

 

 

 

 

 

What’s your best tip for our harsh Australian environment? (window furnishing wise)

Know what products are needed for our temperature and climate.  Where and when you need shade, air and light and how maximise your area to do that.

sloping shutters and ziptrack awning Harlequin Blinds

 

 

 

 

 

Tell us a little bit about your team?

We have a small but dedicated team. There are five who have been here from 4 to 17 years, and one has been in the industry for nearly 25 years, with a wealth of knowledge and experience.

What’s the best thing about your service? Is there anything that really sets you apart? 

We are local, and we manufacture a majority of our products on site.  We are readily available and have good knowledge of our products and how we can help a customer to ‘Complete the Vision’ to their home and office!

Any exciting plans for the rest of the year?

We are looking at expanding our premises and continuing our staff training and advancement.

Thanks Marilyn, we’ve enjoyed the chat!

You can get in touch with the team at Harlequin here: 

5/46 Enterprise St Kunda Park QLD

07 5476 9888

www.harlequinblindsandsecurity.com.au

 

Fashionline Member Profile!

Bush’s Blinds are a proud member of Fashionline Group, and have been a family operated business within the industry since 1937!

Over this time the business has expanded to become a leader in window furnishings in North Eastern Victoria.

Glenn and Nancy Bush are the current owners, and have been involved in the business for thirty years now.

Glenn said, “We have a great team, comprising of my daughter Hannah, myself and Nancy, our office manager Josie who handles the accounts. Sales on the road is Mike, Abid puts all the gear together ready for installing and Denis works together with Talay in the fitting team. The whole team provides a professional quality product and service to all clients.”

The staff at Bush’s have extensive experience in all types of window furnishings, including motorization of exterior and interior treatments.

“The biggest percentage improvement in sales so far this summer season would be the Roller Shutter market, as well as Motorised Blinds that work on timers,” Said Glenn.

“The Motorised Blinds are a great option for the warmer months because they can be set with timers or sensors to come down when peak heat intensity is reached, and then retract when the sun has gone away.”

Bush’s blinds believe in creating a culture that maintains commitment to continuous improvement and training, meaning that Bush’s is a progressive business that intends to be operating and expanding for many generations to come.

Bush’s are located in Shepparton, and specialise in Internal & External Blinds, Curtains and Motorisation. To read more visit http://www.bushsblinds.com.au/ or get in touch on (03) 5821 2688.

 

It was great to see you at Super Expo!

On the 8th to the 10th of June, Fashionline Group proudly attended and exhibited at the Gold Coast Convention Centre for the 2016 Super Expo. The name really says it all, Super Expo was simply super.

We had the chance to network with industry insiders from all walks of the business, and showcase our members as well as meet many new faces!

Because Fashionline are a group of the most successful independent Manufacturers / Retailers of window furnishing products, we wanted to show our expertise and the benefits to customers at Super Expo, and we got to do just that, because official visitor numbers were up some 60% on the 2013 version of the event, which was really great to see!

Organisers certainly learned that this expo has become a huge event, especially given the large number and size of the custom build stands. The management at the GCCEC said they had never hosted an event of such size and quality exhibits, so full credit must go out to all attendees for the outstanding displays. We were certainly proud of our stand (see image).

If you were one of the people we met at Super Expo, we want to take the opportunity now to show you the main benefits of becoming a Fashionline member. Here they are:
  • Group Buying Power – able to negotiate better rates as part of the group
  • Buying discounts – for both purchases as a group and individually
  • Subsidised Marketing Material – Fashionline have brochures and marketing material that can be customised for your requirements at a significantly reduced cost due to group volumes ordered. Plus, your business details are over printed at no additional cost.
  • Exclusive Content and Media Library – Fashionline have an image, video and copy library that can be used in print, TV, and online (including your own website).
  • Advertising subsidies – These are offered by several suppliers and when applied reduce marketing materials costs even further.
  • Group Promotions – Access to consumer promotions run by the group that significantly increase members’ sales.
  • Networking – Access to a premier range of industry contacts with a diverse range of knowledge and experience to draw on.
  • Independence – Each member retains their independence to run their own business as they see fit.
  • Flexibility – Whilst assurance is given to preferred suppliers to purchase the bulk of materials from them, each member is still able to purchase from other suppliers.
  • Wholesaling Opportunity – Some members specialising in manufacturing can wholesale those products to the members at special discount prices.
  • Member Rebate on Purchases – Each member receives a minimum 0.5% rebate on all purchases from approved suppliers.

If you’d like to know more about our membership costs and conditions, get in touch with us here. We would love to hear from you! And, don’t forget, Super Expo will be back, bigger and better than ever in 2019!

The Fashionline team.

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