The Dulux 2020 Colour Forecast is here… and we are loving what we are seeing!

“Centre yourself, breathe and reconnect” is the opening sentence to the 2020 forecast which goes on to ask us to “let the Dulux Colour Forecast 2020 lead you to the very essence of happiness.” And we think we will.

Dulux have officially been colour forecasting for 21 years and 2020 does indeed see a resurgence of colour across a multitude of palettes that are sure to entice the senses and inspire connection to our ever-changing living environments.

Colour trends are always influenced by what’s happening in the world around us. This year’s theme, Essence, speaks to Dulux’s collective search for the things that bring us essential happiness. Through diverse and contrasting tonal palettes, they have found moments of calm and empowerments, as well as optimism and luxury.

At Fashionline, we always encourage our members and their customers to think about their window furnishings and how they can tie these trends in. The right window furnishing can lift the colour trend across various styles; such as Hamptons, beach or industrial. Think about how a roller blind with a lighter tonal curtain or sheer accent can give a luxurious feel while still adding a splash of one of these colour palettes. Or how shutters in crisp white can be added to maintain that beach house, summer feel.

The four colour palettes of 2020… 

Grounded; A simple, neutral palette filled with plenty of warmth.

DULUX GROUNDED

 

 

 

 

 

“Abandon the clutter to opt for mindful choices that hero comfort, longevity and craftsmanship. Natural materials come into play, evoking emotion through the raw beauty of texture and tactility.

Styling tip

Break up your neutral schemes with an accent colour. Include it in your rugs, cushions and artworks.”

 

Comeback; Colours to blend contemporary design with elegant vintage style.

DULUX COMEBACK

 

 

 

 

 

“Comeback blends eclectic style with vintage charm to create a rich and layered aesthetic that feels expressive in its maximalism, yet reassuringly familiar.

Colour tip

Living with tonal shades of blue helps to create a peaceful and calm space. Make your room feel larger by using lighter shades such as Dulux Blue Shell and Cameo Blue Half.”

 

Cultivate; A tonal green palette to nurture and regenerate.

DULUX CULTIVATE

 

 

 

 

 

“Home is no longer a place to rest and recover, it’s somewhere to rejuvenate and inspire. We seek out innovative ways to bring elements of the natural world into our interiors to encourage personal growth. The Cultivate palette is a calm and gentle layering of greens that reinforces our connection to nature.

Colour tip

Living with green in your home is such a refreshing thing to experience. The ambience is soothing and restful, perfect for combatting the chaos of the modern world.”

 

Indulge; Cocoon yourself in this charismatic immersive and opulent palette.

DULUX INDULGE

 

 

 

 

 

“Cocoon yourself in comfort with rich layers of luxurious fabric and decadently rounded forms. Soften hard surfaces with an abundance of fringing, chenille and velvet.

Colour tip

Selecting a decadent colour, such as a rich red or earthy brown, can add an essence of sophistication, and the feeling of connection and security in the space.”

To explore the full forecast, ideas and images, and to download your copy of the colour trends magazine, visit: https://www.dulux.com.au/colour/colour-trends/2020

 

Content and images credited to the Dulux 2020 Colour Forecast online magazine available as a free download at https://issuu.com/duluxaustralia/docs/dulux_colour_forecast_2020_home_aus_

 

Your Fashionline Team :)

 

Key Colour Trends

The current mood in design is all about slowing down and bringing back the idea of handcrafted, imperfect finishes. At the same time, softer shades and finishes are coming through. In these trends we find that;

Colours are more relaxed, with the aim of making spaces feel calm, warm and lived in.

Designers are using varied finishes to add layers and depth inside and out.

Colours are less intense compared to last season’s palette. There has been a greater shift towards matt or raw finished, pinks continue their rise, especially those with earthy undertones (dusty pinks particularly). Trending greys have coloured undertones in light and deep shades.

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Neutrals are no longer just cream or white. The new neutrals palette includes greys and pastels such as soft pinks, greens and blues.

Common among the various trend reports are softer neutrals, creamy whites, muted colours and rich dark hues.

Trends

 Soft natural paint colours will have warmer undertones this season, which make a space feel warm and cozy.

Mixing a soft neutral wall colour with a dark or bold colour in furniture, fabrics or art is a great way to add contrast to a space.

Dark Hues

Rich, dark hues are another common paint colour looking forward into next season.

Designers like mixing rich, dark colours with whites and soft neutrals to create contrast and make a statement.

Accent walls are a great way to create contrast in a space without painting the entire room a dark shade that may be overwhelming.

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Chestnut brown, deep burgundy, and dark blue are all beautiful deep colours that can make a statement and look stunning on walls, cabinetry, interior doors, and furniture.

Consider a combination of rich colours paired with shiny finishes like brass or chrome.

Muted colours

Muted colours are colours that have grey undertones, which diffuse or soften a colour.

They are a great compromise if you want to add colour to a space but you’re not quite ready to go bold and bright.

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Muted greens, blues and blush colours are versatile muted hues to consider.

White

White walls and cabinetry will continue to be a big trend in the coming season;

Consider creamy whites and whites with light warm grey undertones for cabinetry, doors, trim and home exteriors.

The easiest way to determine what shade to use is to sample white colours on a poster board in the room that you want to paint.

For exteriors, an easy way to sample colour is to paint two large poster boards with the colour you’re considering and tape to the windows. Check the colour in the morning, afternoon, and evening light to see if there any changes in the colour and to determine if the colour is right for your home.

Violet undertones

Whether light soft pinks, shades of mauve or deep purples, colours with violet undertones are a trend for the season that give a room stunning depth.

Warm greys

Grey is still a strong trend, however greys with warmer undertones will grow in popularity, moving from the cooler greys to the warmer ones.

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Ways to add value to your home with window coverings

Want to add value to your home? Have you thought about updating your window coverings? We’ve put together some tips for you here;

1) Install Plantation Shutters
– They’re easy to maintain and clean
– They look amazing and appeal to a very wide range of buyers
– They’re built to last
– Plantations increase home appraisal value
– They offer complete light and privacy control

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2) Consider Home Automation
Property buyers’ expectations and requirements are changing, home automation is becoming increasingly popular and luxurious. Home automation is an investment which is immune to market trends whilst increasing your home’s ‘wow factor’. Home automation appeals to multiple buyers; older generations appreciate smart controls for safety, security, ease of use and temperature control, whilst younger buyers are looking for convenience, luxury, technology appeal and customisation in their home controls. Home automation doesn’t deter – it is an attractive and luxurious feature to most people. Potential buyers may inspect dozens of homes of similar sizes in similar locations and having home automation may make yours more memorable. When it’s put on the market it is an extra point that can be listed as Home Automation on your listing’s features. One of the big selling points of an automated home is the potential to make significant savings on energy bills. Having an energy-efficient home is particularly important to the younger generation. Younger buyers are starting to look for eco-friendly features in their properties so having home automation is an attractive feature.

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3) Increase Security
Security is a major consideration for those looking for a new family home. Being able to offer additional security features, such as automated roller shutters, motion-sensitive lighting and external blinds will make your property stand out as a secure option for these buyers.

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4) Customise the Window Treatments
Custom window treatments are made with specific dimensions in mind, they perfectly compliment a room. They are well-made and durable. Customised window treatments can be a focal point in your room and are something that prospective buyers will admire.

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Winter Style Updates 2018

We’ve taken our own advice from our Pinterest post and sourced some popular industry ‘inspo’ trends for you. The following 6 trends are high ranking and are sure to get the creative design juices flowing…

Woven Blinds

Organic, woven fabrics are still all over the ‘inspo channels’. If you have a small space, opt for slim blinds that’ll still let natural light in. These window furnishings will keep a space feeling light and airy.

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Sheer Curtains

Yes, they are still ranking very highly. If you’re lacking on windows, choose sheer panels for maximum light. It’ll help keep the room from feeling too closed off.

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Botanical Blinds

It seems that we still want to feel close to nature. Indeed, even if you’re stuck in the city, you can feel closer to great outdoors with the help of some botanical-printed Roman shades. Keep the vibe going with greens, blues, and fresh or silk florals.

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Sky Blue Window Shutters

That’s right, we’ve stumbled across a lot of beautiful, dusty pastel shutters. Light blue shutters can bring an oceanic or country feel to a kitchen or bathroom.

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Blinds and Curtains

People everywhere now refuse to choose between two window treatment styles. Woven blinds serve the functional purpose of darkening the room, while curtains add a burst of colour.

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Linen Shades

Linen curtains might be unpredictable with a marble-and-granite checkerboard floor and grass-cloth walls, but they help add a coastal, relaxed feel. The pink hue in this picture pops against the natural-coloured walls.

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There we have it! We hope our search for current trends and inspiration has given you some new (or reconfirmed some existing) style ideas to play with!

The Fashionline Team.

Are you utilising Pinterest?

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Some of us might be guilty of underestimating this network, but Pinterest has quietly risen to success as a powerful search engine and one of the internet’s most important shopping platforms. Your buyers could be actively looking for products as influenced by… what they find on Pinterest, so…

It’s a great place to browse the latest trends through the most popular pins, using searches such as this that we conducted on ‘interior design living curtains‘.

Or this search, on ‘window furnishings’.

Here are some fun facts that might encourage you to check in with Pinterest from time to time to browse the latest trends and styles that consumers are shopping:

Pinterest Fun Facts

According to Pinterest… Pinterest has over 200 million monthly active users. That’s an incredible number.

They’re mostly millennials… 

  • Pinterest has over 150 million monthly active users
  • 81% of Pinterest users are female
  • There’s been a 120% growth in male users in the past year
  • The majority (67%) of Pinners are under 40
  • Millennials make up the largest age group on Pinterest (36%), followed by Gen-X (34%)
  • Pinners spend an average of 14.2 minutes per session on the platform
  • 1 in 10 Australians use Pinterest
  • 1 in 4 live in rural areas Pinners live in urban compared to 64% that live in urban areas
  • 80% of users access Pinterest on their mobile app

Women dominate, but usage among males is growing rapidly…

Yes, women tend to dominate the Pinterest landscape, but 40 percent of new signups are men. That’s a 70 percent increase in year-over-year growth.

They’re well educated

Thirty-four percent of Pinterest users have at least some tertiary education, while another 34 percent have a higher tertiary education. That’s 10 percent more than users who have high school or less.

They’re likely to have an above-average income

Not surprisingly, being well educated also means that Pinterest users have money. Thirty-five percent have an income of over $75,000, a figure that rises to 50 percent when applied exclusively to millennials. The next largest income demographic is $30,000 to $49,000 (at 32 percent of users).

People pin a lot

Every day, 2 million people post pins, resulting in a total of more than 100 billion pins currently living on Pinterest.

They access the platform on the go

As is the trend across all social networks, people increasingly use Pinterest on their phones. With over 500 million app installs, 85 percent of all Pinterest searches happen on mobile.

Users tend to prefer using Pinterest on their mobile devices while shopping, traveling, and at work.

They use it to plan

86 percent of millennials say they use Pinterest to “plan life moments, big and small.”

The study ultimately concluded that the research and planning people do on the platform contributes to their “vision of an ideal self,” a powerful concept for marketers.

They use it to search

Pinterest has always been a discovery focused platform (more than 2 billion searches

happen every month), but the launch of their visual search tool, Lens, in 2015 was a game changer.

On average, 39 percent of female Pinners choose Pinterest over other traditional search engines like Google. That number rises to 48 percent when applied to male users. Visual searches alone increased 140 percent year-over-year in 2018 (totalling 600 million visual searches every month).

The most popular categories to browse are DIY & Craft, Food & Drink, and Home Décor – this of course includes window furnishings! But perhaps most important to note is that 97 percent of searches are unbranded, meaning Pinners are open to hearing from brands they haven’t considered before.

They stick around

Active Pinners spend an average of 34 minutes per visit on the site. That’s longer than sessions on other social platforms like Facebook (33 minutes), Twitter (24 minutes), and Instagram (24 minutes).

People use Pinterest to plan purchases

93 percent of Pinners use Pinterest to plan purchases. They are buyers. The same study found that 96 percent use it to research and gather information, while 87 percent report that Pinterest has helped them decide what to purchase.

And to discover new styles

Sixty-three percent of millennials say that Pinterest helps them discover new styles, brands or products to buy.

Most importantly, they use it to shop

According to the following stats, there’s no doubt that Pinterest is a major driver of on and offline sales:

  • It’s the number one shopping platform among millennials
  • 47% of millennials on Pinterest have purchased something they’ve pinned (9 percent more than millennials on Facebook and 14 percent more than millennials on Twitter)
  • 67% of Pinners report using Pinterest while shopping in brick-and-mortar stores, most frequently at mass merchandisers
  • 55% of Pinterest users shop on the site, more than 4 times the rate of other digital platforms
  • 18.5% of Active Pinners make a Pinterest-inspired purchase at least once a month
  • 73% of Active Pinners have bought something because they saw it on Pinterest
  • 61% of Pinners have made a purchase after seeing branded content on Pinterest

So if you haven’t checked out Pinterest, why not have a browse through the latest trends and styles, you can pass the great ideas you find to your customers and help your team with some creative inspiration and their on-point, in-store trend talk, too!

The Fashionline team.

 

 

 

 

Escape with style this summer season

As we enter the warmer months of the year, it is important to consider functional
elements of your home for keeping you cool this summer.

When it comes to window furnishings, there doesn’t have to be a compromise between functionality and fashion.

The choice of window fittings is one of the core elements used to bring your interior design theme to life.

The textures, shapes, and colours you choose will act as a base for your style, just like the floor furnishings and paint you choose.

With so many options available, it’s easy to get confused as to what is the best option for your space.

Stylish timber shutters are a great way of adding a functional focal point to a living space, and can be used as room dividers to maximise both privacy and light flow.

Make the most of timber shutters by contrasting a room styled in light tones with dark timber shutters to create a moody feel. Or alternatively, open a light space up even more, bringing it in line with a heritage, coastal or even Hamptons style using classic white shutters.

For an ultra-modern look, roller blinds are the go-to option as they can be seamlessly integrated into a room.

Sheer blinds offer an ideal blend of privacy and natural light, while block-out blinds offer the upmost in privacy, meaning that there are options for every room.

If you’re looking to soften the feel of a room, there is no going past sheer curtains, which can provide a sense of homeliness, and also luxury if you take them up to the ceiling or into ceiling pelmets.

Consider pairing sheers with roller blinds or shutters, to create a flexible privacy solution, offering the perfect combination of style and functionality.

As far as colours go, Dulux in their 2018 Escapade Range predictions tell us:

“Organic shapes are offset by solid forms in a playful blending of styles. Don’t be afraid to mix up your decades with 70’s and 80’s references and take a chance on unexpected colour combinations.

Tones of pale mint, teal and blue promise plenty of light-hearted fun. Bursts of mustard yellow cut through the tonal colour effect. Shades of pink range from pale and soft to saturated and bold.”

Why not try white shutters with a mint or pink room theme, bringing you right up to date in colour and style? For more colour trends, see https://www.dulux.com.au/specifier/colour/colourforecast/2018/

The Fashionline Team.

(Photo credit: Dulux Australia, Escapade Colour Range 2018)

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