Ways to add value to your home with window coverings

Want to add value to your home? Have you thought about updating your window coverings? We’ve put together some tips for you here;

1) Install Plantation Shutters
– They’re easy to maintain and clean
– They look amazing and appeal to a very wide range of buyers
– They’re built to last
– Plantations increase home appraisal value
– They offer complete light and privacy control

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2) Consider Home Automation
Property buyers’ expectations and requirements are changing, home automation is becoming increasingly popular and luxurious. Home automation is an investment which is immune to market trends whilst increasing your home’s ‘wow factor’. Home automation appeals to multiple buyers; older generations appreciate smart controls for safety, security, ease of use and temperature control, whilst younger buyers are looking for convenience, luxury, technology appeal and customisation in their home controls. Home automation doesn’t deter – it is an attractive and luxurious feature to most people. Potential buyers may inspect dozens of homes of similar sizes in similar locations and having home automation may make yours more memorable. When it’s put on the market it is an extra point that can be listed as Home Automation on your listing’s features. One of the big selling points of an automated home is the potential to make significant savings on energy bills. Having an energy-efficient home is particularly important to the younger generation. Younger buyers are starting to look for eco-friendly features in their properties so having home automation is an attractive feature.

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3) Increase Security
Security is a major consideration for those looking for a new family home. Being able to offer additional security features, such as automated roller shutters, motion-sensitive lighting and external blinds will make your property stand out as a secure option for these buyers.

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4) Customise the Window Treatments
Custom window treatments are made with specific dimensions in mind, they perfectly compliment a room. They are well-made and durable. Customised window treatments can be a focal point in your room and are something that prospective buyers will admire.

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Winter Style Updates 2018

We’ve taken our own advice from our Pinterest post and sourced some popular industry ‘inspo’ trends for you. The following 6 trends are high ranking and are sure to get the creative design juices flowing…

Woven Blinds

Organic, woven fabrics are still all over the ‘inspo channels’. If you have a small space, opt for slim blinds that’ll still let natural light in. These window furnishings will keep a space feeling light and airy.

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Sheer Curtains

Yes, they are still ranking very highly. If you’re lacking on windows, choose sheer panels for maximum light. It’ll help keep the room from feeling too closed off.

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Botanical Blinds

It seems that we still want to feel close to nature. Indeed, even if you’re stuck in the city, you can feel closer to great outdoors with the help of some botanical-printed Roman shades. Keep the vibe going with greens, blues, and fresh or silk florals.

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Sky Blue Window Shutters

That’s right, we’ve stumbled across a lot of beautiful, dusty pastel shutters. Light blue shutters can bring an oceanic or country feel to a kitchen or bathroom.

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Blinds and Curtains

People everywhere now refuse to choose between two window treatment styles. Woven blinds serve the functional purpose of darkening the room, while curtains add a burst of colour.

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Linen Shades

Linen curtains might be unpredictable with a marble-and-granite checkerboard floor and grass-cloth walls, but they help add a coastal, relaxed feel. The pink hue in this picture pops against the natural-coloured walls.

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There we have it! We hope our search for current trends and inspiration has given you some new (or reconfirmed some existing) style ideas to play with!

The Fashionline Team.

Are you utilising Pinterest?

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Some of us might be guilty of underestimating this network, but Pinterest has quietly risen to success as a powerful search engine and one of the internet’s most important shopping platforms. Your buyers could be actively looking for products as influenced by… what they find on Pinterest, so…

It’s a great place to browse the latest trends through the most popular pins, using searches such as this that we conducted on ‘interior design living curtains‘.

Or this search, on ‘window furnishings’.

Here are some fun facts that might encourage you to check in with Pinterest from time to time to browse the latest trends and styles that consumers are shopping:

Pinterest Fun Facts

According to Pinterest… Pinterest has over 200 million monthly active users. That’s an incredible number.

They’re mostly millennials… 

  • Pinterest has over 150 million monthly active users
  • 81% of Pinterest users are female
  • There’s been a 120% growth in male users in the past year
  • The majority (67%) of Pinners are under 40
  • Millennials make up the largest age group on Pinterest (36%), followed by Gen-X (34%)
  • Pinners spend an average of 14.2 minutes per session on the platform
  • 1 in 10 Australians use Pinterest
  • 1 in 4 live in rural areas Pinners live in urban compared to 64% that live in urban areas
  • 80% of users access Pinterest on their mobile app

Women dominate, but usage among males is growing rapidly…

Yes, women tend to dominate the Pinterest landscape, but 40 percent of new signups are men. That’s a 70 percent increase in year-over-year growth.

They’re well educated

Thirty-four percent of Pinterest users have at least some tertiary education, while another 34 percent have a higher tertiary education. That’s 10 percent more than users who have high school or less.

They’re likely to have an above-average income

Not surprisingly, being well educated also means that Pinterest users have money. Thirty-five percent have an income of over $75,000, a figure that rises to 50 percent when applied exclusively to millennials. The next largest income demographic is $30,000 to $49,000 (at 32 percent of users).

People pin a lot

Every day, 2 million people post pins, resulting in a total of more than 100 billion pins currently living on Pinterest.

They access the platform on the go

As is the trend across all social networks, people increasingly use Pinterest on their phones. With over 500 million app installs, 85 percent of all Pinterest searches happen on mobile.

Users tend to prefer using Pinterest on their mobile devices while shopping, traveling, and at work.

They use it to plan

86 percent of millennials say they use Pinterest to “plan life moments, big and small.”

The study ultimately concluded that the research and planning people do on the platform contributes to their “vision of an ideal self,” a powerful concept for marketers.

They use it to search

Pinterest has always been a discovery focused platform (more than 2 billion searches

happen every month), but the launch of their visual search tool, Lens, in 2015 was a game changer.

On average, 39 percent of female Pinners choose Pinterest over other traditional search engines like Google. That number rises to 48 percent when applied to male users. Visual searches alone increased 140 percent year-over-year in 2018 (totalling 600 million visual searches every month).

The most popular categories to browse are DIY & Craft, Food & Drink, and Home Décor – this of course includes window furnishings! But perhaps most important to note is that 97 percent of searches are unbranded, meaning Pinners are open to hearing from brands they haven’t considered before.

They stick around

Active Pinners spend an average of 34 minutes per visit on the site. That’s longer than sessions on other social platforms like Facebook (33 minutes), Twitter (24 minutes), and Instagram (24 minutes).

People use Pinterest to plan purchases

93 percent of Pinners use Pinterest to plan purchases. They are buyers. The same study found that 96 percent use it to research and gather information, while 87 percent report that Pinterest has helped them decide what to purchase.

And to discover new styles

Sixty-three percent of millennials say that Pinterest helps them discover new styles, brands or products to buy.

Most importantly, they use it to shop

According to the following stats, there’s no doubt that Pinterest is a major driver of on and offline sales:

  • It’s the number one shopping platform among millennials
  • 47% of millennials on Pinterest have purchased something they’ve pinned (9 percent more than millennials on Facebook and 14 percent more than millennials on Twitter)
  • 67% of Pinners report using Pinterest while shopping in brick-and-mortar stores, most frequently at mass merchandisers
  • 55% of Pinterest users shop on the site, more than 4 times the rate of other digital platforms
  • 18.5% of Active Pinners make a Pinterest-inspired purchase at least once a month
  • 73% of Active Pinners have bought something because they saw it on Pinterest
  • 61% of Pinners have made a purchase after seeing branded content on Pinterest

So if you haven’t checked out Pinterest, why not have a browse through the latest trends and styles, you can pass the great ideas you find to your customers and help your team with some creative inspiration and their on-point, in-store trend talk, too!

The Fashionline team.

 

 

 

 

Escape with style this summer season

As we enter the warmer months of the year, it is important to consider functional
elements of your home for keeping you cool this summer.

When it comes to window furnishings, there doesn’t have to be a compromise between functionality and fashion.

The choice of window fittings is one of the core elements used to bring your interior design theme to life.

The textures, shapes, and colours you choose will act as a base for your style, just like the floor furnishings and paint you choose.

With so many options available, it’s easy to get confused as to what is the best option for your space.

Stylish timber shutters are a great way of adding a functional focal point to a living space, and can be used as room dividers to maximise both privacy and light flow.

Make the most of timber shutters by contrasting a room styled in light tones with dark timber shutters to create a moody feel. Or alternatively, open a light space up even more, bringing it in line with a heritage, coastal or even Hamptons style using classic white shutters.

For an ultra-modern look, roller blinds are the go-to option as they can be seamlessly integrated into a room.

Sheer blinds offer an ideal blend of privacy and natural light, while block-out blinds offer the upmost in privacy, meaning that there are options for every room.

If you’re looking to soften the feel of a room, there is no going past sheer curtains, which can provide a sense of homeliness, and also luxury if you take them up to the ceiling or into ceiling pelmets.

Consider pairing sheers with roller blinds or shutters, to create a flexible privacy solution, offering the perfect combination of style and functionality.

As far as colours go, Dulux in their 2018 Escapade Range predictions tell us:

“Organic shapes are offset by solid forms in a playful blending of styles. Don’t be afraid to mix up your decades with 70’s and 80’s references and take a chance on unexpected colour combinations.

Tones of pale mint, teal and blue promise plenty of light-hearted fun. Bursts of mustard yellow cut through the tonal colour effect. Shades of pink range from pale and soft to saturated and bold.”

Why not try white shutters with a mint or pink room theme, bringing you right up to date in colour and style? For more colour trends, see https://www.dulux.com.au/specifier/colour/colourforecast/2018/

The Fashionline Team.

(Photo credit: Dulux Australia, Escapade Colour Range 2018)

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