Fashionline: Celebrating 30 years of service

2020 is special year for Fashionline and is a year that deserves celebration. With so much uncertainty in the world right now, we feel very proud of our achievement.

When the idea for Fashionline first started, it was a very different time for the window treatment industry. John Wood (original founder and previous owner of Wagga Blinds & Awnings) and Ray Watson (Watson Blinds) first met at an industry trade show in the late 80’s and were both running small businesses at the time. With growing frustrations and limited access to products and suppliers, as well as manufacturing costs within the Australian Market, they thought to themselves that others in the industry must also be struggling with the same challenges.

“We didn’t know exactly what we wanted to create, but we knew we wanted to talk to some other business owners that were having the same challenges as we were, and maybe we could start a buying group” says Ray Watson, Watson Blinds.

Soon after the initial thought, they approached other businesses in the industry and when interest peaked, a formal meet and greet was organised in Sydney, which resulted in further interest by all attendees and those met as a result of these connections.

Then named “The Independent Home Improvement Group” began to form but heavily relied on the business owners volunteering their spare time and business resources to help gain traction. Over time, the group gained interest with new members and suppliers which resulted in branching out and renaming the group, Fashionline.

Ray Watson from Watson Blinds receiving an award from a supplier.

Ray Watson from Watson Blinds receiving an award from a supplier.

The next challenge was to negotiate with supplier Rollease Acmeda, known then as Sbriggs. The negotiations resulted in placing an order for a 40ft shipping container filled with vertical blind componentry. Once an order was placed, the next step was to negotiate and form a partnership with textile supplier Bradmill Textiles. Until this partnership was formed, blind makers communicated with canvas wholesalers, it was unheard of dealing with a canvas manufacturer directly, which was something that made Fashionline unique.

Today Fashionline is ran by a board of directors and has grown immensely. We have 27 members (and growing each year) that have access to 23 unique suppliers across Australia. We are very proud of what Fashionline has accomplished over the last 30 years and we look forward to watching the company continue to grow.

Your Fashionline Team.

Ways to add value to your home with window coverings

Want to add value to your home? Have you thought about updating your window coverings? We’ve put together some tips for you here;

1) Install Plantation Shutters
– They’re easy to maintain and clean
– They look amazing and appeal to a very wide range of buyers
– They’re built to last
– Plantations increase home appraisal value
– They offer complete light and privacy control

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2) Consider Home Automation
Property buyers’ expectations and requirements are changing, home automation is becoming increasingly popular and luxurious. Home automation is an investment which is immune to market trends whilst increasing your home’s ‘wow factor’. Home automation appeals to multiple buyers; older generations appreciate smart controls for safety, security, ease of use and temperature control, whilst younger buyers are looking for convenience, luxury, technology appeal and customisation in their home controls. Home automation doesn’t deter – it is an attractive and luxurious feature to most people. Potential buyers may inspect dozens of homes of similar sizes in similar locations and having home automation may make yours more memorable. When it’s put on the market it is an extra point that can be listed as Home Automation on your listing’s features. One of the big selling points of an automated home is the potential to make significant savings on energy bills. Having an energy-efficient home is particularly important to the younger generation. Younger buyers are starting to look for eco-friendly features in their properties so having home automation is an attractive feature.

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3) Increase Security
Security is a major consideration for those looking for a new family home. Being able to offer additional security features, such as automated roller shutters, motion-sensitive lighting and external blinds will make your property stand out as a secure option for these buyers.

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4) Customise the Window Treatments
Custom window treatments are made with specific dimensions in mind, they perfectly compliment a room. They are well-made and durable. Customised window treatments can be a focal point in your room and are something that prospective buyers will admire.

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Fashionline Group Australia is a Group Buying organisation…

Made up of approved suppliers engaged in the manufacture, distribution and sales of window furnishings, security products and home improvement products, Fashionline Group uses a buying process that allows several businesses to come together for the purpose of buying at discounted rates.

Fashionline Group Buying

The idea behind this type of buying is to combine the buying power of all the Fashionline Group Members, and use that volume buying to extend low rates to every member of the group, regardless of that member’s actual usage.

In business, smaller retailers have often used this approach to secure discounted pricing on goods for resale in their stores, allowing them to successfully compete with larger retailers that operate on a national or international basis.

Everyone involved in the group buying effort benefits from the arrangement, which is great. Members of Fashionline Group receive discounts that are based on the total business volume of the collective, rather than just their own volume usage.

Typically, this results in savings that help to reduce operational expenses, even for smaller companies that participate in the group buying, which in turn increases the amount of net profit that the smaller business generates!

At the same time, each member of the Fashionline Group has the ability to offer their customers a wider range of goods and services than would be possible if negotiating pricing with vendors on their own. This is a Win, win!

If you’d like to know more about our Fashionline group membership costs and conditions, get in touch with us here. We would love to hear from you to discuss how group buying could benefit you!

Why Group Buying?

Group buying is a process that allows several businesses to come together for the purpose of buying at discounted rates. The idea behind this type of buying is to combine the buying power of all our Fashionline group members and use that volume buying to extend low rates to every member of the group, regardless of that member’s actual usage.

In business, smaller retailers have often used this approach to secure discounted pricing on goods for resale in their stores, allowing them to successfully compete with larger retailers that operate on a national or international basis.

Everyone involved in the group buying effort benefits from the arrangement, which is great. Members of Fashionline group receive discounts that are based on the total business volume of the collective, rather than just their own volume usage. Typically, this results in savings that help to reduce operational expenses, even for smaller companies that participate in the group buying, which in turn increases the amount of net profit that the smaller business generates!

At the same time, each member of the Fashionline group has the ability to offer their customers a wider range of goods and services than would be possible if negotiating pricing with vendors on their own. Win, win.

If you’d like to know more about our Fashionline group membership costs and conditions, get in touch with us here. We would love to hear from you to discuss how group buying could benefit you!

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