Get in the mind of the buyer

Aesthetics and function combine when it comes to furnishing windows. Here are some things to consider that will be, or should be, top of the buyer’s mind…

A touch of Style

The aesthetic impact of window coverings is often the main motivating factor for buyers, as the right choice can completely transform a living space.

Social Media has had a huge impact on buyers -those beautiful inspirational pictures are generally centred on the style and look people want to achieve in their home, whether it’s contemporary, minimalist, country, industrial, beach hamptons, french provincial etc.

Pay attention to the pictures – there’s a reason they are showing you Instagram images. A buyer will want to “copy” the look and may go elsewhere if you try to steer them away from what they are showing you. Make sure you show them that you really ‘get it’ – the specific decorative style and colours they are after.

Control the light

Light control is an important benefit delivered by window coverings, and a facet that shouldn’t be overlooked, as it has a big impact on a home’s liveability. The buyer should know what they want, but you can ask questions relating to the room, what it’s used for, do they need to watch TV and movies in the room? What is the aspect and the warmth/cold that it endures? Make sure they’ve really considered light control and flexibility before purchase.

Ensure Privacy

With the majority of Australians living in urban areas and with neighbours close by, privacy is an important consideration.

If you can see through window coverings during the day, from inside at night, it will be the reverse, and people outside will be able to see straight in. So choosing the right coverings ensures a home remains private for your buyer.

Create Mood

The mood of a house is absolutely a function of the window dressings. Mood is influenced by many factors, including light, privacy and style – which can all be summed up in the right window treatment. Again, taking note of the pictures your buyer shows you is really important, and don’t forget to ask questions – what kind of mood do you see in this room? Peaceful, quiet… or fun, bright and active?

Deliver Thermal Comfort

Windows are essentially ‘holes’ in a home, so keeping the heat out in summer and the warmth in during winter is an important job for a home’s window coverings. They also help to reduce electricity bills.

Well-fitted, custom-made window coverings will deliver the highest level of thermal comfort, so make sure you bring this up when speaking to customers.

Add to Energy Efficiency

With Australians typically spending 41% of their household energy expenditure managing their home’s temperature, the right window coverings can save money, all year round.

Muffle Sound

Many people don’t consider the acoustic benefits of great window coverings.

A room with lots of hard surfaces that echoes, or hearing road noise from inside can be pretty unpleasant. But choosing the right window coverings can help dampen these sounds, so find out how noisy your buyer’s neighbourhood / family is.

Safety for Kids & Pets

Safety might not spring to mind when thinking about window coverings, but tangled cords pose a serious safety risk to children and pets. Most Australian households have either a child or a pet, or both, so safety is an important consideration. All modern window treatments comply with the latest child safety regulations, but make sure you mention this to buyers, find out if they have young children, and take appropriate action to minimise risks with their purchase.

We hope these tips have been helpful!

The Fashionline Team.

Menu Title