Fashionline Group Australia is a Group Buying organisation…

Made up of approved suppliers engaged in the manufacture, distribution and sales of window furnishings, security products and home improvement products, Fashionline Group uses a buying process that allows several businesses to come together for the purpose of buying at discounted rates.

Fashionline Group Buying

The idea behind this type of buying is to combine the buying power of all the Fashionline Group Members, and use that volume buying to extend low rates to every member of the group, regardless of that member’s actual usage.

In business, smaller retailers have often used this approach to secure discounted pricing on goods for resale in their stores, allowing them to successfully compete with larger retailers that operate on a national or international basis.

Everyone involved in the group buying effort benefits from the arrangement, which is great. Members of Fashionline Group receive discounts that are based on the total business volume of the collective, rather than just their own volume usage.

Typically, this results in savings that help to reduce operational expenses, even for smaller companies that participate in the group buying, which in turn increases the amount of net profit that the smaller business generates!

At the same time, each member of the Fashionline Group has the ability to offer their customers a wider range of goods and services than would be possible if negotiating pricing with vendors on their own. This is a Win, win!

If you’d like to know more about our Fashionline group membership costs and conditions, get in touch with us here. We would love to hear from you to discuss how group buying could benefit you!

Tips for sleep in the sweltering heat

summer sleepWell it’s no secret that we’ve been experiencing higher than average temperatures around the country this summer.

When the night time temperatures don’t drop off that much, remember that there’s actually a scientific basis as to why you can’t sleep when it’s hot.

You might not be aware of this, but sleep is actually dependent on a fall in your core body temperature, your internal temperature, so to do that we need to get rid of heat.

It’s also particularly difficult to sleep when it’s humid, as we can’t get rid of the heat.

Though the temperatures can seem overwhelming at times, there are things we can do to help sleep better.

Experts recommend keeping curtains closed during the day, using a fan, or air conditioning if possible, and keeping your windows shut until the late afternoon or evening, when it’s cooler.

Yes, it is tempting… to want to open the windows and doors and let in whatever “breeze” or “fresh air” there might be outside. But that just lets the hot and humid air inside, and traps it there.

Which window furnishings can keep your home cool? 

Awnings can reduce solar heat gain in the summer by up to 65% on south-facing windows and 77% on west-facing windows. You can use an awning to shade one window or have an awning custom-made to shade the entire side of your house.

In the past, most awnings were made of metal or canvas, which need to be re-covered every five to seven years. Today, awnings are made from synthetic fabrics such as acrylic and polyvinyl laminates that are water-repellent and treated to resist mildew and fading. Whatever the fabric, you should choose one that is opaque and tightly woven. A light-coloured awning will reflect more sunlight.

You can roll up adjustable or retractable awnings in the winter to let the sun warm the house. New hardware, such as lateral arms, makes the rolling up process quite easy.

Blinds—vertical or horizontal slat-type—are more effective at reducing summer heat gain than winter heat loss.

Interior Blinds

Because of the numerous openings between the slats, it’s difficult to control heat loss through interior window blinds, but the slats offer flexibility in the summer. Unlike shades, you can adjust the slats to control light and ventilation. For example, when completely closed and lowered on a sunny window, highly reflective blinds can reduce heat gain by around 45%. They can also be adjusted to block and reflect direct sunlight onto a light-coloured ceiling. A light-coloured ceiling will diffuse the light without much heat or glare.

Curtains ability to reduce heat loss and gain depends on several factors, including fabric type (closed or open weave) and colour. With such a wide variety of curtains available, it’s difficult to generalise about their energy performance.

During summer days, you should close curtains on windows receiving direct sunlight to prevent heat gain. Studies demonstrate that medium-coloured draperies with white-plastic backings can reduce heat gains by 33%. Curtains also stay cooler in the summer than some other window treatments because their pleats and folds lose heat through convection.

To reduce heat exchange or convection, curtains should be hung as close to windows as possible. Also let them fall onto windowsills or the floor. For maximum effectiveness, you should install a cornice at the top of a curtain, or place the curtain against the ceiling. Then curtain at both sides and overlap it in the center. You can use Velcro or magnetic tape to attach drapes to the wall at the sides and bottom. If you do these things, you may reduce heat loss up to 25%.

Two curtains hung together will create a tighter air space than just one. One advantage is that the room-side curtain will maintain around the same temperature as the interior space, adding to a room’s comfort.

What else?

It’s helpful to avoid or limit alcohol and caffeine during extreme heat, and keep hydrated.

Wearing loose cotton clothing at night also draws sweat and heat away from your body, but avoid polyesters!

Though the weather is heating up, we hope you’ll use these tips to keep your home cool into the night, so you can rest easy.

The fashionline team.

Christmas is upon us!

Screen Shot 2017-12-21 at 10.57.40 AMFashionline Group would like to take this opportunity to thank you all for a wonderful 2017. To all of our members, affiliates and all of your family and friends, we would like to wish you a safe, happy and healthy Festive Season. May it bring you joy and prosperity.

We thought it only fit to again remind everyone of some important holiday safety tips…

Enjoy a Safe Holiday Season using these handy tips:

Theft – Pick Pockets & Identity

Take with you only the cash and credit cards you need

Don’t carry your passport or other important documents unnecessarily

Don’t let others distract you in crowded areas when your personal belongings are at risk

Limit the use of your mobile phone in busy public places

Home Burglary

Install security screens or cameras

If you are travelling, ask a neighbour to keep an eye on your house

Put timers on lights in different parts of the house

Have papers, mail and deliveries collected by someone you trust

Personal Safety

Park in well-lit and well-travelled areas

Avoid overloading yourself with packages

Be aware of your surroundings

Auto Safety

Leave nothing of value visible inside the car

Keep all your car doors and boot locked

Keep packages in the boot while shopping

Don’t leave your GPS visible

Credit Cards

Only shop at secure websites

Never respond to emails that ask for your credit card or any other personal information

Check your credit card and bank statements regularly

We hope these tips have been useful, and again, we hope that you all have a wonderful break! Stay hydrated, look after one another. We will see you in the New Year!

The Fashionline Team :)

Bathroom Busters…

IT COULD BE SAID THAT ALMOST… anything goes for bathroom window treatments; it just depends on the decor, the client, and the budget.

bathroom window furnishings Bathrooms can vary from the simplest of powder rooms all the way up to roman bath-like spaces bursting with luxurious features and fittings.

Naturally, staying with the principal of practicality, you can’t look past at least considering plantation shutters. Constructed with either PVC or aluminum panels, shutters protect against steam, splashed and humidity in bathrooms.

Shutters look great on many different shaped windows and offer the utmost in privacy. You won’t be worried about having total block in your bathroom if you have shutters. If you have a window located right in a shower itself, then shutters are also ideal. They are wonderful for kids who tend to splash when bathing too.

Blinds offer the expected high level of privacy, but bear in mind they can feel tired. They also need to be constantly cleaned as they can become drab extremely fast. They are, however, usually the most cost-effective choice.

Roller blinds are also versatile choices in bathrooms, but you must ensure that you use moisture-resistant materials. Sheer rollers are not recommended as they can hold moisture and generate a look and feel of wetness; you should use materials that water can effortlessly run off, and that is also resistant to mould and mildew.

A recent fashion in upmarket bathroom spaces is floor to ceiling sheer curtains. These are lavish and reminiscent of five-star resort spas! Usually a basic, machine-washable sheer is advised, as you want an option that will not get mouldy or hold moisture, and if it does start to generate these ‘symptoms’, you can wash it quickly and easily.

In terms of materials for sheers, true polyesters should be chosen for bathroom conditions, which is excellent as they are usually more affordable than their natural-material cousins.

Don’t forget that their fixtures and fittings are vulnerable to discolouration and rusting, so be sure to choose aluminum with as few movable parts as you can. Make sure the curtains can be removed simply, for washing, and if you are worried about damaging them you can place them in a wash bag or a pillowcase. Make sure you remove any hooks before washing. You should also never wring out a sheer, though delicate spin cycles should be fine.

And finally, make sure you consider your window furnishing early. Try to decide on them in the planning stages of a redesign or build (if possible), so that the end product is everything you hoped it would be!

Happy bath-rooming!

Safety First






There has been some activity in the media lately relating to the safety of blinds when it comes to children and animals.

As industry professionals, we know that corded products are considered unsafe and require other safety measures to make them safer.

Going cordless is the only way to be 100 percent kid-safe and pet-safe, but if going completely cordless isn’t an immediate option for your client, there are still ways they can protect their family.

Here is advice you can give:

  1. Order safety devices online: Cord cleats make corded blinds safer by consolidating the excess cord and keeping it out of reach from a small child.
  2. Pull away all furniture from windows: Children love to climb on things and may still find ways to reach wrapped cords by climbing onto the window sill or furniture. Even if window coverings are secured by cord cleats, all furniture should be moved away from windows to prevent children from accessing any existing cords.
  3. Replace blinds one window at a time if need be: If you’re financially unable to change out all of your old window coverings for cordless blinds, consider replacing blinds one window at time, starting with the ones in rooms where your child spends the most of his or her time.
  4. Check out price-comparable options: Don’t just automatically assume that cordless blinds are much more expensive.
  5. Don’t assume they’ve outgrown the risk: Even if your child is no longer a tot, you still need be vigilant. Accidents have been reported with children up to 8 years old.
  6. Cut the cord: An easy option is to simply cut the cords off your blinds. While this does remove the ability to lift and lower blinds, slats can still be tilted using the tilt wand. For instructions click here.
  7. Don’t just tuck: It’s important to be aware that tucking the cord behind window coverings is not a safe option. It’s easier than you might think for little hands to climb to reach tucked or “secured” cords.
  8. Check the product: There are many products being sold by peer-to-peer sites that don’t conform to the current safety standards and have long inner cords that can easily be pulled out, forming a loop large enough for a child’s head. It’s also necessary to be aware that even current safety standards of two separate cords or safety releases are not enough to protect all kids because children can easily get wrapped up and tangled in a single cord.
  9. Don’t overlook the installation: Continuous cord loop products are only as safe as they are installed properly. Many people do not properly secure the cord-restraining device to the wall or floor, leaving the cords slack enough for a child’s head to fit through. Remember that continuous cord loops are just that, loops, and children are also able to easily tangle themselves in a single cord.

For more information, you or your client can visit fairtrading by clicking here. 

Entertaining Outdoors? Stay cool with an awning.

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If you have an outdoor living or entertaining space, then you know how beautiful it can be outdoors – just not when it’s blaring hot with the sun beating down on you. That’s where a retractable, or folding arm awning comes in. They can be a great way for you to enjoy the outdoors. There are some factors that you should however consider when purchasing retractable awnings. We’ve outlined them below:


You should always compare pricing when purchasing retractable awnings. Folding arm awnings are some of the most expensive shade furnishings, and you should expect it to be a significant investment, even for a basic set up. For a purchase like this, avoid buying a product of lesser quality for a cheaper price, as the cheapness will become evident in not much time at all.


Australian made is a great choice for awnings. Australia make some of the best window treatments in the market, and for good reason. We have some of the harshest climate conditions in the world. It’s good to know that your awning is designed and fabricated within our local standards, and that the product will therefore withstand the harsh conditions we find here, especially when summer hits.

Again, beware of companies that offer you low-cost retractable awnings at prices that seem too good to be true. Often they are too good to be true.


You should always purchase your awning from a reputable supplier who offers a full service warranty. You can expect to pay a bit more up front, but the cost is worth it. In many cases, suppliers will provide a five-year warranty, which will ensure that your awning gives you stress free service throughout the five-year period.


If you haven’t thought about the cost of installation of your folding arm awning, before you shop is the time to consider it. If you go for a cheap product, you will not only (no doubt) find quality issues, but you will also likely have to install the awning yourself. Unless you are a DIY awning expert, you should probably leave it to the experts. This will have some cost attached to it. Also keep in mind, if you do choose to install the awning yourself, that in some cases this may void your warranty. Find out all the facts before you do DIY or have the experts install your awning.

We hope these tips have helped you out for buying your own folding arm awning, and we hope that you have a relaxing, cool, shady area to enjoy this summer!

Consumer Errors 101

Window coverings are in investment in the home; they add value to the home, and they can solve a number of problems. 

Some of the main Consumer Errors that we often find are outlined below…

window furnishings right

Consumers who buy the cheapest product

Window coverings can be expensive. But they are an investment. They will pay for themselves in no time in both use value, and the value they add to your property. There are many budget options in the business, who will skimp on fabric quality and quantity to keep their prices cheap. Consumers should educate themselves thoroughly before purchase.

Consumers who use fragile products on West facing windows

The Aussie sun is extremely damaging and you will simply be wasting your money if you do not purchase heavy duty products and materials for west facing windows. Find products that will not fade, warp or disintegrate under these harsh conditions. It is best to speak to a professional to discuss options available and ensure you are not throwing money away.

Consumers who don’t consider window size

Consumers are sometimes unaware that there is a maximum size you can successfully make a blind; and perhaps multiple blinds are the solution. Alternately, narrow windows may not be the right choice for roller blinds or shutters. They should speak to a specialist to discuss the best options for difficult window sizes.


The vertical stack of a blind is important, especially on a door so you don’t bump your head when it is pulled up. You may also have a view that you don’t want to obstruct. Horizontal stacks are for curtains. When you open your curtains, you must consider how much room you have for them and if they will impede any view you want to leave open.

Consumers expecting full blockout from all products

Full blockout can only be achieved from curtains with pelmets. Blockout roller blinds have small gaps at the sides and the top, whilst shutters have very small gaps all the way round. Keep this in mind if you need total darkness in a bedroom or home theatre space.

Consumers not looking for quality features such as lined curtains

Lining protects the fabric and also the other furnishings in the room. The extra cost for lining could save thousands in the long term and buyers should be aware of this when they are making their choice.

Consumers not comparing apples with apples

This sounds obvious, but if you are getting a number of quotes, they can vary greatly due to a great number of variables, such as fabric quality and price.

Consumer DIY Installations

Just don’t do it. Ever. In most cases, it will reduce or void the warranty on your products.

Consumers not considering the era of their homes

A period home should not be “modernised” with minimalist window treatments; it simply doesn’t work. If you don’t like elaborate drapes, ask your window covering professional to give you some options.

Consumers who don’t think about street appeal

Using plantation shutters on colonial windows may not seem like a problem to some, but from a designer’s perspective and the view from the street, they can be a real eye-sore with so many lines going horizontally and vertically. You should try not to use too many different styles of window coverings in your home as it can look cluttered, and lack cohesion. Another important note is to be careful of the colours of blinds and sheers, as these can be seen from the outside, and need to look good with your external features.

If consumers find a recommended expert in window treatments, they will avoid costly mistakes and have functional and gorgeous window coverings that will last for many years to come, as well as add a lot of value to their home.


Escape with style this summer season

As we enter the warmer months of the year, it is important to consider functional
elements of your home for keeping you cool this summer.

When it comes to window furnishings, there doesn’t have to be a compromise between functionality and fashion.

The choice of window fittings is one of the core elements used to bring your interior design theme to life.

The textures, shapes, and colours you choose will act as a base for your style, just like the floor furnishings and paint you choose.

With so many options available, it’s easy to get confused as to what is the best option for your space.

Stylish timber shutters are a great way of adding a functional focal point to a living space, and can be used as room dividers to maximise both privacy and light flow.

Make the most of timber shutters by contrasting a room styled in light tones with dark timber shutters to create a moody feel. Or alternatively, open a light space up even more, bringing it in line with a heritage, coastal or even Hamptons style using classic white shutters.

For an ultra-modern look, roller blinds are the go-to option as they can be seamlessly integrated into a room.

Sheer blinds offer an ideal blend of privacy and natural light, while block-out blinds offer the upmost in privacy, meaning that there are options for every room.

If you’re looking to soften the feel of a room, there is no going past sheer curtains, which can provide a sense of homeliness, and also luxury if you take them up to the ceiling or into ceiling pelmets.

Consider pairing sheers with roller blinds or shutters, to create a flexible privacy solution, offering the perfect combination of style and functionality.

As far as colours go, Dulux in their 2018 Escapade Range predictions tell us:

“Organic shapes are offset by solid forms in a playful blending of styles. Don’t be afraid to mix up your decades with 70’s and 80’s references and take a chance on unexpected colour combinations.

Tones of pale mint, teal and blue promise plenty of light-hearted fun. Bursts of mustard yellow cut through the tonal colour effect. Shades of pink range from pale and soft to saturated and bold.”

Why not try white shutters with a mint or pink room theme, bringing you right up to date in colour and style? For more colour trends, see

The Fashionline Team.

(Photo credit: Dulux Australia, Escapade Colour Range 2018)

How to dress Difficult Windows

Have you ever wondered how to dress a Bay Window? While it’s a delight to have original period features, they can prove to be decorative challenges. Bay windows are grand and easy on the eye, and will open a space far more than a basic window. There’s more glass on show and the design projects across three planes. This lets in so much valuable sunlight and offers expansive views up and down the street – it’s why bay windows have been so popular over the years. But it’s these benefits that also create difficulties for bay windows. Sometimes the sunlight coming in can be too much, and privacy can be a problem because of people being able to look in … from all angles.

The expert advice … dress a bay window with shutters. To start with, installing made-to-measure shutters means each panel is designed to fit each section of the window. The outcome is something customised and beautifully unique for your space. You can adjust each individual panel to let more or less light in, or for privacy reasons. Also, with custom colour options available from so many suppliers, you can style with the perfect shade for your room and furniture.

…And what about a Crittall Window?


The current trend for open-plan living and the industrial style have seen a surge in Crittall Windows. They’re often associated with the Art Deco period of the 1930s, but their history actually stretches back to the Victorian era. Their ongoing popularity proves that exceptional design never goes out of style. The delicate, thin lines of the steel frame have an industrial but very contemporary aura. The real appeal though is how Crittall Windows allow a room to be zoned, and create a sense of continuity between the living and outside areas. If you worry that they look too sterile or cold, then lined curtains can add a splash of colour, softness and privacy when needed. The insulation they also provide can keep the space warmer over winter and reduce the harshness of the frame, while still letting it be the feature you are after. The most important thing to think about when you’re dressing Crittals is to extend the track as far and as wide as it can go so the curtains can be pushed back to maintain the integrity of the Crittal frame. You don’t want to hide it.

Shop Win Travel

If you’re thinking about updating your home with new window furnishings, now is the time. Right now, all Fashionline stores are offering you the chance to instantly win a $200 eftpos card plus you’ll go in the draw to win the major prize of a Flight Centre voucher valued at $4,000.

Perhaps you’re thinking about keeping the warmth inside during the cooler months with some Holland blinds or curtains, or even adding some extra protection and security with outdoor awnings. You may even be considering enclosing the alfresco area with some contemporary and protective outdoor blinds. Whatever the case, the time to buy from a Fashionline retailer is now.

Upon purchase you will be given a unique code to enter online that may prove to be an instant winner of a $200 eftpos card. Whether you’re an instant winner or not, you’ll immediately go into the draw for the major prize of a $4,000 Flight Centre voucher, giving you the opportunity to take that holiday of your dreams.

The competition runs from Sunday, August 13, 2017 until midnight on Sunday, September 10, 2017. There are eftpos cards to be won weekly and the major prize will be drawn on Wednesday, September 13.

So if you’re in the market for some home improvements, look no further than your local Fashionline retailer and you might just end up winning in more ways than one! Good luck.

Already have your unique code? Visit the competition entry page here.

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